Pricing most products is quite easy.
Determine how much it costs to make the
item, how much it costs to market that item,
and then mark it up by 15 – 30% or more.
Simple, right? Well, pricing diamonds isn’t
quite that simple. There are many factors
that are considered when diamonds are
priced.

Diamond prices are determined first by
adding the cost of the rough diamond, the
cost of cutting the diamond, and all other
costs necessary to turn the rough diamond
into a marketable diamond. Depending on
the importance of the diamond, an
independent company may be called in to
certify the grade of the diamond based on
color, cut, clarity, and weight.
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How Diamond Prices Are Determined

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We seldom think about how the diamonds
we wear came to us. Natural diamonds, as
opposed to synthetic diamonds or fake
diamonds, are mined from the earth. There
are currently two methods of mining
diamonds: Pipe Mining and Alluvial Mining.

When pipe mining is used, the diamonds
are extracted from the earth through volcanic
pipes. These are not man-made pipes. These
are natural pipes in the ground. Shanks are
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How Diamonds Are Mined

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In their most natural form, diamonds are –
well – quite ugly. They have no luster or shine,
and in fact, look like nothing more than
broken glass. A diamond must be cut, and
then polished before it actually becomes a
thing of beauty.
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How Diamonds Are Cut

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Among the most well known diamonds is the
Hope. This 45.52 carat steel blue diamond
is currently on display at the Smithsonian.
The legends of the ill-fortune and curse
bestowed on the possessor of the Hope
Diamond are many. This diamond was
donated to the Smithsonian in 1958. The
Hope was originally a rather flat, blocky
110-carat rough.

The Dresden Green stands out among the
natural colored diamonds. It is the largest
green diamond in the world weighing
40.70 carats. This diamond is historic, large
and has a natural green color with a slight
blue overtone. These facts make it virtually
priceless.
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Famous Diamonds

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When it comes to diamonds, there are
numerous scams to avoid. Most scams are
minor, but there are some major ones that
come up from time to time concerning the
buying and selling of diamonds. Scams
occur simply because most people who buy
diamonds – for whatever reasons – don’t
know that much about diamonds. Therefore,
they are easily fooled.

A common scam that most jewelry stores
participate in is the Carat Total Weight scam.
The tag on the piece of jewelry, usually a ring,
only states the total carat weight of all
diamonds in the piece, instead of listing the
total weights separately for each diamond.
This leads consumers to believe that the main
diamond in the piece is actually bigger than it
is. Ask what the total carat weight of the center
stone is. Also beware of fractions. Jewelry
stores are allowed to round off diamond
weights. This means that if the jeweler tells
you that it is a ¾ carat diamond, it is
probably between ½ and ¾ carat – but
closer to ¾.
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Diamond Scams

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You’ve been told that having a certificate or
a diamond grading report is important, and
as a responsible consumer, you get one –
unfortunately, you probably won’t understand
a word of what is on that diamond grading
report, unless you are a jeweler.
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Diamond Grading Reports

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You’ve been told that having a certificate or
a diamond grading report is important, and
as a responsible consumer, you get one –
unfortunately, you probably won’t understand
a word of what is on that diamond grading
report, unless you are a jeweler.

On the color grading scale, D, E, and F
mean that the diamond has no color. G, H,
and I means that it has very little color. J, K,
and L means that the diamond has a slight
yellow color. P, Q, R, S, T, U, V, W, and X
means that the diamond is a darker shade
of yellow. Z means that the diamond has a
fancy color – other than white or yellow.
On the color grading scale, D is the most
valuable, and X is the least valuable –
however diamonds that get a Z rating are
the rarest and most expensive diamonds
in the world.
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Diamond Grading Reports

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A diamond certificate is also known as a
Diamond Grading Report. This report comes
from the Gemological Institute of America
(GIA), and you should require this report
when you are purchasing a diamond.

With a diamond certificate, you can verify
the color, cut, carat, weight, and clarity of the
diamond. You don’t have to worry about a
diamond dealer telling you anything less than
the truth, because the certificate comes
from the GIA – not the dealer. You may be
required to pay for the certificate, but the
cost is usually low, and in many cases, it
will help you negotiate a better price on the
diamond – or keep you from purchasing a
lower quality diamond altogether.
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Diamond Certificates

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Diamonds are one of the few products that
simply cannot be ‘branded.’ Even though
there are different cuts, different grades, and
different values placed on each and every
diamond in existence, no diamond is any
specific brand – just as gold is not a specific
brand.

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.
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Diamond Brands and What They Mean

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Fancy colored diamonds are all the rage
these days. Gemologists have developed
new ways to create versions that are
affordable for the average person - by
treating less desirable diamonds. These
less desirable diamonds are treated with
irradiation followed by intense heat. This
turns brown and yellowish diamonds into
beautifully colored diamonds that you can
afford. This produces stunning greens,
blues, yellows, reds, purples and other
colors. These colors are considered
permanent, but there is a possibility
they could change during repairs if a high
heat is used.

Treatments like irradiation make it possible
for more people to own these vividly colored
diamonds. Most natural colored diamonds
are rare and also extremely expensive. When
shopping for colored diamonds you need to
assume that any affordable fancy color
diamond has been treated. Ask about the
stones origin and request to view a lab
certificate to verify authenticity.
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Colored Diamonds

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