http://weddingplanner.mulacsites.com/2007/02/11/diamond-brands-and-what-they-mean/ Wedding Planning and Diamonds! Tue, 06 Jan 2009 02:07:07 +0000 http://wordpress.org/?v=2.0.4 http://weddingplanner.mulacsites.com/2007/02/11/diamond-brands-and-what-they-mean/#comment-2 Mon, 12 Feb 2007 08:31:18 +0000 http://weddingplanner.mulacsites.com/2007/02/11/diamond-brands-and-what-they-mean/#comment-2 Yours comments on diamond branding are not exactly accurate. Your initial thoughts are more about diamond 'naming' rather than branding. There have been many instances when a famous diamond has been renamed based on who then owns it - would anyone else want to own the Elizabeth Taylor diamond? In terms of branding though there are many 'branded' diamonds that are differentiated from one another by features that the stone has. For instance the 'Leo Diamond' has a patented cut that results in greater fire, sparkle and brilliance over a conventianally cut stone of similar quality. Beauty, as it is said, is in the eye of the beholder. Yours comments on diamond branding are not exactly accurate. Your initial thoughts are more about diamond ‘naming’ rather than branding. There have been many instances when a famous diamond has been renamed based on who then owns it - would anyone else want to own the Elizabeth Taylor diamond? In terms of branding though there are many ‘branded’ diamonds that are differentiated from one another by features that the stone has. For instance the ‘Leo Diamond’ has a patented cut that results in greater fire, sparkle and brilliance over a conventianally cut stone of similar quality. Beauty, as it is said, is in the eye of the beholder.

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